Economics analysis of nike abstract nike leads the market of athletic footwear and apparel the company also offers other products such as sports equipment and accessories. This case study sample talks about the situational analysis and swot analysis of nike inc our case study writing experts helps you to get best grades. Case study analysis on nike corporation 1 introduction history nike is a major us footwear, clothing and sportswear supplier based in beaverton, oregon.
State the primary reasons for nike's existence from an analysis of the mission, vision, values, and goals in which you answer the following: identify and provide an example of the use of lateral collaboration and vertical collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration. The swot analysis of nike would help us identify the brand’s position as one of the top three players in the world of sports shoes over the years, the brand has grown exponentially by introducing athletic footwear, sports equipment, and footwear. Nike's financial ratios grouped by activity, liquidity, solvency, and profitability valuation ratios such as p/e, p/bv, p/s.
Pestel analysis is a business strategic planning tool that is employed to perform a thorough business macro-environment analysis so that an organization can determine the best decisions to survive in the market at any instance. See nike inc b's 10 year historical growth, profitability, financial, efficiency, and cash flow ratios. Nike value chain analysis nike is a celebrity brand of sports shoes, apparel and equipment around the world, it can be easily recognized by its swoosh logo. Nike strategic analysis- core competences and knowledge management 1 khattab al qrarah manas ussenov victoria rosca yousra zaghdoud bernichi.
Nike inc international strategic marketing 8 prepared for: 22-03-2009 prepared by: table of contents case summary 3 analysis growth strategy 4 competitor analysis 6 swot analysis 8 five forces model 9 nike case summary nike is a major publicly traded sportswear and equipment supplier based in the united states. The nike 'swoosh' is ubiquitous in american culture, but what does the icon mean take a deep dive into the nike logo meaning and history. Nike swot analysis nike inc is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. Pestle analysis of nike the focus should be on the macro environmental factors of nike, as it is an international organization, so consists of political, economics, society, and technology.
Here is a porter’s five forces analysis of nike michael e porter had developed this strategic tool in 1980 read more on the five forces affecting nike. Nike swot analysis 1382 words | 6 pages swot analysis nike strengths very good leadership is one of nike’s strengths nike is a very competitive organization founder and owner, phil knight is often quoted as saying that “business is war without bullets” nike has a healthy dislike of its competitors such as reebok and addidas. Market analysis of nike julie wilderman bus330: principles of marketing professor david kalicharan august 08, 2011 market analysis of nike one important issue marketers need to realize is that it is essential to have a heavy commitment and solid customer focus and to attempt to satisfy customer wants and needs.
Nike swot analysis, segmentation, targeting & positioning (stp) are covered on this page analysis of nike also includes its usp, tagline / slogan and competitors.
Income statement for nike, inc (nke) - view income statements, balance sheet, cash flow, and key financial ratios for nike, inc and all the companies you research at nasdaqcom. Analysis of assets of nike, inc as a leading global company, nike has a diverse mix of assets on the balance sheet for the annual reporting period ending may 31, 2011, nike reported total assets in the amount of $14,998,000,000. Nike produces a wide range of sports equipment their first products were track running shoes, tennis, soccer, and wrestling and basketball shoes. Swot analysis nike threats operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses competitors are becoming more aggressive and creating high quality products that are taking from the profits of nike.Download